Jumpstart Automotive Group
Creative Portfolio: Express Lane Microsite
"ExpressLane, The First Time Buyer's Guide." is an online destination geared towards helping educate the first time car buyer on the car shopping process, created in partnership with Honda and their Agency of Record, RPA Santa Monica
Jumpstart has brought together content from each of its publishers to create a unique and content rich site experience running on all 10 websites. No other in-market site can pull together such a wide breadth of data and research. With the quality of publisher content, and the largest reach of in-market shoppers (source: comScore, Nov. 2008), Jumpstart will be able to help Honda meet its campaign objectives.
Co-branded media running on all 10 sites drives people to ExpressLane where they are encouraged to personalize and engage with the content. Modules can be added or deleted, expanded and moved around within the section. There are forums and User Generated Content that allows interaction with peers and self expression..
