Jumpstart Automotive Group
Case Studies
October 2009 Maximizing Automotive In-Market Targeting: Part II
By Joe Kyriakoza, Vice President, Strategic Insights
Mix of Behavioral and Contextual Targeting drives significant activity against marketer defined metrics.
Auto Brands Experience Dramatic Increase in Ad Campaign Effectiveness When Contextual and Behavioral Targeting are Combined.
By Joe Kyriakoza, Fuel Senior Editor
Consumer study shows clear impact of message reinforcement through BT, improving brand favorability, consumer purchase intent, and low funnel activities.
Small car group Scion demonstrates sizeable presence during difficult economic period.
Marketing to consumers in various stages of automotive research pays dividends for Scion, driving incremental activity while competitors falter.
Behavioral Targeting
Read more about how Jumpstart's behavioral targeting can help you succeed.
Moving the Needle
Upper funnel placements create ripple effect for OEMs.
Driving Low Funnel Activity with Awareness Placements
Jumpstart found that advertisers who also use ad placements that foster awareness on shopping site homepages are rewarded with more traffic and activity on related brand and model specific pages.
GM Video
Jumpstart partners exclusively with publishers with reputations for editorial integrity and the most influential brands in automotive editorial. We combine this with the largest audience of in market car shoppers to create the most effective marketing platform in the automotive industry.
Jumpstart works with automotive manufacturers, regional dealer associations, and the top 100 automotive dealers.