Jumpstart Highlights, Market Trends, Competitive Print Metrics, Digital Metrics and Internal Traffic Trends from February 2010.
Vehicle pricing and incentives have reached levels of guarantees like none we've ever seen. So, how is this affecting the way consumers are researching online?
As we approach the end of what has been a financially insecure year for Americans, retailers are prepared for a slower than average holiday season and are using more pricing incentives than ever before to combat it.
A look at the full 2008 year view of industry sales, online shopping trends and leads helps us to see the correlation among how consumers are researching online and what the results are in the ultimate measurement: vehicle sales.
No matter how much we hoped to see new growth in vehicle sales and consumer confidence, we knew it was too good to be true.
Online in-market shopping holds steady in early 2009 while sales drop to alarmingly low levels. The question is when will this early activity pay off in vehicle sales?
Jumpstart works with automotive manufacturers, regional dealer associations, and the top 100 automotive dealers.